1. Introduction

This Privacy Policy explains how Tesuum Ltd, trading as AWKN (“AWKN”, “we”, “us”, or “our”), collects, uses, stores, and shares your personal information when you visit our website, create an account, or place an order through theawkn.com (the “Site”) or any of our other sales channels, including Amazon UK and Amazon US.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018.

By using the Site or our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use or access our services.

2. Who We Are (Data Controller)

The data controller responsible for your personal information is:

Tesuum Ltd (trading as AWKN)

Registered in England and Wales

195-197 Wood Street, London, E17 3NU, United Kingdom

For privacy-related enquiries, please contact us at: hello@theawkn.com

If you are based in the EU and have concerns about our data processing that we have not resolved, you have the right to contact your local supervisory authority. If you are based in the UK, you may contact the Information Commissioner’s Office (ICO) at ico.org.uk.

3. Personal Information We Collect

The personal information we collect depends on how you interact with us. We collect information in the following ways:

3.1 Information You Provide Directly

• Basic contact details: name, email address, phone number, billing and shipping address
• Order information: purchase details, payment confirmation (we do not store full payment card details – this is handled by our payment processors)
• Account information: username, password, security questions if you create an account
• Communications: any messages, enquiries, or feedback you send us

3.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical data, including:

• IP address and approximate location
• Browser type, operating system, and device information
• Pages visited, time spent on site, and referring URLs
• Cookies and similar tracking technologies (see Section 7 below)

3.3 Information from Third Parties

We may receive information about you from the following third parties: 

• Shopify – our e-commerce platform, which processes store and payment data
• Amazon – where you purchase via our Amazon storefronts
• Payment processors – to confirm payment and prevent fraud
• Google – via Google Analytics and Google Ads, to measure site performance and advertising effectiveness
• Meta – via Meta Pixel, to measure and optimise our advertising campaigns

We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

4. How We Use Your Personal Information

We use your personal information only where we have a lawful basis to do so under the UK/EU GDPR. The purposes and their corresponding legal bases are set out below:

4.1 To fulfil your orders and manage your account

Legal basis: Performance of a contract. We use your name, address, payment confirmation, and contact details to process orders, arrange shipping, handle returns, and send you order and account notifications.

4.2 To provide customer support

Legal basis: Legitimate interests (to respond effectively to customers and maintain our business relationship with you). We use your contact details and communication history to respond to your enquiries.

4.3 To send marketing communications

Legal basis: Consent. Where you have opted in, we will send you promotional emails or SMS messages about our products, offers, and brand news. You can withdraw consent at any time by unsubscribing from emails or replying STOP to any SMS. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal.

4.4 To analyse and improve our Site

Legal basis: Legitimate interests (to understand how our Site is used and improve the experience for customers). We use Google Analytics to collect anonymised usage data. We have assessed that this processing does not unduly affect your privacy rights, given that the data is aggregated and not used to make decisions about you individually.

4.5 To deliver and measure targeted advertising

Legal basis: Consent (where cookie-based tracking is used). We use Google Ads and Meta Pixel to serve advertisements on third-party platforms and to measure the effectiveness of those campaigns. This processing only occurs where you have consented via our cookie banner. You can withdraw consent at any time (see Sections 7 and 8).

4.6 To detect and prevent fraud

Legal basis: Legitimate interests and legal obligation. We use IP addresses and order information to screen for potentially fraudulent or high-risk transactions. We have a legitimate interest in protecting our business and customers from fraud.

4.7 To comply with legal obligations

Legal basis: Legal obligation. We retain certain records (e.g. transaction data) to comply with applicable tax, accounting, and regulatory requirements.

5. How We Share Your Personal Information

We do not sell your personal information. We share it only in the following circumstances:

• Service providers: Shopify (store platform), payment processors, fulfilment and logistics partners, email and SMS marketing platform providers, and analytics providers. All third-party processors are required to handle your data in accordance with data processing agreements and applicable law.
• Amazon: Where you purchase via our Amazon storefronts, Amazon acts as an independent data controller. Amazon’s own privacy policy applies to the data they collect in that context.
• Google: We share data with Google via Google Analytics (site analytics) and Google Ads (advertising measurement). Google’s use of this data is governed by Google’s Privacy Policy. You can opt out at any time (see Section 8).
• Meta: We share data with Meta via Meta Pixel for advertising measurement and optimisation. Meta’s use of this data is governed by Meta’s Data Policy. You can opt out at any time (see Section 8).
• Legal compliance: Where required by law, court order, or a regulatory authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity. We will notify you in advance where required by law.

6. Where Your Data Is Stored

We store and process your personal data within the UK and European Economic Area (EEA). 

Some of our third-party service providers (including Shopify and Google) may process data on servers located outside the UK/EEA. Where this is the case, those providers are responsible for ensuring appropriate safeguards are in place under their own data processing agreements with us, including Standard Contractual Clauses or equivalent mechanisms approved under UK/EU GDPR.

7. Cookies and Tracking Technologies

We use cookies and similar technologies (including pixels and web beacons) to operate our Site, understand how visitors interact with it, and deliver relevant advertising. This may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

7.1 Types of Cookies We Use

• Essential cookies: Required for core site functionality such as the shopping cart and checkout process. These are strictly necessary and do not require your consent.
• Analytics cookies: Used to understand how visitors use our Site (e.g. Google Analytics). 
• Marketing cookies: Used by advertising partners (e.g. Google Ads, Meta Pixel) to serve and measure targeted advertising. 
• Functional cookies: Used to remember your preferences and settings.

7.2 Cookie Consent

You can request and change your cookie preferences at any time by sending a request to hello@theawkn.com.

7.3 Managing Cookies via Your Browser

You can also manage or disable cookies through your browser settings. Please note that disabling essential cookies may prevent parts of the Site from working correctly. For more information about cookies and how to manage them, visit allaboutcookies.org.

8. Targeted Advertising and Opt-Out

We use Google Ads and Meta to deliver targeted advertisements on third-party platforms. You can opt out of personalised advertising at any time using the following links:

• Google Ads: google.com/settings/ads/anonymous
• Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
• Facebook/Meta: facebook.com/settings/?tab=ads
• Digital Advertising Alliance opt-out portal: optout.aboutads.info

Please note that opting out does not mean you will stop seeing advertisements; it means the ads you see will no longer be tailored to your interests based on your browsing behaviour.

9. SMS Marketing

If you opt in to SMS marketing, we will use your mobile number to send you order notifications, abandoned cart reminders, and promotional messages. Your opt-in data and consent will not be shared with any third party except our SMS platform provider[Klaviyo], solely for the purpose of enabling and operating our messaging programme.

You can opt out at any time by replying STOP to any SMS message, or by contacting us at hello@theawkn.com.

10. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law. Our key retention periods are:

• Order and transaction records: minimum 6 years, in accordance with UK accounting and tax law
• Marketing consent records: retained until you withdraw consent or request deletion
• Customer support communications: up to 3 years from the date of your last interaction
• Website analytics data: up to 26 months (in line with Google Analytics default settings)
• Cookie consent records: up to 12 months, or until you change your preferences
• Account data: retained while your account is active. If your account has been inactive for 3 years, we will contact you before deleting it

When personal data is no longer required, we securely delete or anonymise it.

11. Data Breaches

We maintain procedures to detect, report, and investigate personal data breaches. In the event of a breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of it, as required under Article 33 of the UK GDPR.

Where a breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly without undue delay, describing the nature of the breach and the steps we are taking to address it.

12. Your Rights Under UK/EU GDPR

Depending on your location, you have the following rights in relation to your personal data:

• Right to access: Request a copy of the personal data we hold about you
• Right to rectification: Ask us to correct inaccurate or incomplete data
• Right to erasure (‘right to be forgotten’): Ask us to delete your personal data, subject to certain conditions (e.g. we may need to retain data for legal compliance)
• Right to restrict processing: Ask us to pause or limit how we use your data
• Right to data portability: Receive your data in a structured, commonly used, machine-readable format
• Right to object: Object to processing based on legitimate interests, or to direct marketing at any time
• Right to withdraw consent: Where we rely on consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal

We do not carry out solely automated decision-making that produces legal or similarly significant effects on individuals.

To exercise any of these rights, please contact us at hello@theawkn.com. We will respond within one month. In complex or numerous cases, we may extend this by a further two months – if so, we will inform you within the first month. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with:

• UK residents: Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113
• EU residents: Your local national data protection authority

13. Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. These measures include secure HTTPS connections, access controls, and use of reputable third-party platforms with their own security certifications.

No method of data transmission over the internet is completely secure. If you believe your account has been compromised, please contact us immediately at hello@theawkn.com.

14. Children’s Privacy

Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe a child has provided us with their personal data, please contact us at hello@theawkn.com and we will delete it promptly.

15. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit before providing your personal information.

16. User-Generated Content

If you post a review or other public content on our Site, that content will be publicly visible. We are not responsible for how others may use information you choose to share publicly.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email. We encourage you to review this policy periodically.

18. Contact Us

For any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact us:

AWKN (Tesuum Ltd)

Email: hello@theawkn.com

Website: theawkn.com

195-197 Wood Street, London, E17 3NU, United Kingdom

Last updated: 28 May 2026