Our Story
We made AWKN for us and for you
This is Our Journey
As two sisters from Korea now living in Europe, we wanted to create something that was close to our culture and heritage that would help more people in a sincere way. We created AWKN, deeply rooted in Korean traditions, seamlessly fusing ancient remedies with cutting-edge science. Grounded in science, we meticulously curated a formula that transforms social wellness routines.
“During my career in tech and start-ups, I constantly navigated the challenge of balancing high-performance workdays with vibrant social nights.
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That experience sparked my passion to share Korea’s time-honoured wellness rituals — especially those traditionally used before and after moments of celebration — with a wider audience.
“For years, I found myself holding back at social gatherings with alcohol, due to a common sensitivity experienced by many people of East Asian descent — often referred to as "Asian Flush." The visible effects made me feel uncomfortable and self-conscious.
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With AWKN, I’ve found a personal ritual that lets me immerse myself in life’s celebrations with newfound confidence and joy.
Our Story in a Glance
We took our first step creating AWKN to address something that was a real issue in our lives and we wanted to bring something personal from our culture and heritage. It's important that we get to share that journey with you and invite you to take part in it.
2021
We decided to trust ourselves
We took our idea into the world and made AWKN for us and for you.
2022
Our first step into the world
After a year of research and preparation, we launched AWKN and started our journey.
2024
We believed in AWKN as you did
Your encouragement has been our driving force for us to re-launch AWKN with an updated formulation for enhanced efficacy.
Be a Part of Our Journey
We invite you to join us on a path that blends tradition and innovation — offering a thoughtful, holistic approach to modern social wellness. Rooted in the wisdom of Korean culture and refined by today’s science, AWKN is here to support your lifestyle, one mindful moment at a time.